Ad Health

Avg Sign-up to First Payment23.3 hrsbased on 43 ad users

Revenue Attribution

PostHog + Metabase cross-ref

Ads → Payment (Forward)

Ad Sign-ups in Period24,725
├─ Paid (PostHog)43
├─ Paid (Metabase)43
├─ Discrepancy0
Ad-Attributed Revenue₹81.7K

Payments → Ads (Backward)

Total Payers359
Total Revenue₹18.5L
Influenced by Paid (any touchpoint)
├─ Payers from Ads175(48.7%)
├─ Ad Revenue₹6.4L(34.4%)

Ad Spend

₹9.5L

Ad-Attributed Revenue

₹6.4L

Ad ROAS

0.67x

Campaign Breakdown

CampaignSpendClicksCPCSign-upsCPSRevenueROAS
SG | SR | IN | STT | CTGRY₹3.5L10636₹332482₹140₹2.5K0.01x
SG | SR | IN | TTS | CTGRY₹2.9L38605₹714159₹20₹14.2K0.05x
SG | SR | IN | DEVELOPER | TTS | CTGRY₹1.5L12108₹122934₹51₹2.9K0.02x
SG | SR | IN | BRAND₹1.1L32183₹35580₹19₹5.6K0.05x
SG | SR | IN | OCR | CTGRY₹35.1K2541₹14572₹61₹5720.02x
SG | SR | IN | DEVELOPER | STT | CTGRY₹29.4K618₹4887₹338₹870.00x

Spend Distribution

Total₹9.5L
SG | SR | IN | STT | CTGRY36.0%
SG | SR | IN | TTS | CTGRY30.0%
SG | SR | IN | DEVELOPER | TTS | CTGRY16.0%
SG | SR | IN | BRAND11.0%
SG | SR | IN | OCR | CTGRY4.0%
SG | SR | IN | DEVELOPER | STT | CTGRY3.0%

Top Paid Landing Pages (First-touch)

PageVisitsCTA RateSign-ups
/try/text-to-speech4336466.2%13757
/314453.8%5307
/try/text-to-speech-api1228633.8%2521
/try/speech-to-text1086948.1%2217
/try/document-ai256865.3%491
/careers21420.1%0
/api-pricing20521.4%44
/products/conversational-agents120525.4%5
/apis/text-to-speech116129.1%9
/contact-us11280.0%0
/about-us9980.3%6
/models7300.7%0
/apis/speech-to-text68838.5%55
/products/studio66929.7%13
/try/speech-to-text-api53220.9%83
/products/arya39324.9%0
/try/tts-api35413.8%40
/products/akshar18812.8%0
/blogs1680.0%0
/careers/jobs/f46a00ea-a25b-478d-92b9-7a2deb129f5b1440.0%0

Paid Conversion Funnel

Visit
115,964
CTA Click
42,51936.7%-73,445
Form Start
1240.3%-42,395
Form Submit
8770.2%-37

Conversion Rates

Visit → CTA Click36.7%
CTA Click → Form Start0.3%
Form Start → Form Submit70.2%
Overall CVR0.075%